Rural Health Leadership Radio™

Over the last ten years, over 100 rural hospitals have closed their doors. Roughly one in three rural hospitals have been identified as “at risk.” If there was ever a need for strong leadership, that time is now. RHLR’s mission is to provide a forum to have conversations with rural health leaders to discuss and share ideas about what is working, what is not working, lessons learned, success stories, strategies, things to avoid and anything else you want to talk and hear about. RHLR provides a voice for rural health. The only investment is your time, and our goal is to make sure you receive a huge return on your investment. For more information, visit or e-mail
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Rural Health Leadership Radio™


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May 31, 2017

This week’s guest is Carolyn Bruce, Chief Executive Officer of Western Healthcare Alliance and Healthcare Management and the Executive Director for the California Critical Access Hospital Network, and Network to Network Strategies.   A native of San Diego, CA, Carolyn started her career in healthcare in 1989 after attending San Diego State University and earning a Master of Business Administration Degree from Western State Colorado University.  She worked for a 350-bed tertiary hospital as the Director of Planning and Community Health before taking her current position with WHA 20 years ago (this year!).  

When we look at those successful CEOs, they've actually gone past and beyond looking for cost savings.

Carolyn currently manages a portfolio of consulting, programs and services designed to assist rural providers in reducing costs through their combined volume and purchasing power, while creating sustainability in their communities.  She is a licensed Colorado Insurance Producer and currently serves on the advisory committees for the National Rural Health Association ACO Leadership Committee, Rural Health Center Health Information Informant Group, Rural Health Innovations with the National Rural Health Resource Center, the Mayo Clinic National Symposium of Healthcare Reform, Mesa County Community Health Assessment Taskforce, and the Community Board for the CU School of Medicine Clinical Campus Expansion.  She has served as the President of the National Cooperative of Health Networks (NCHN). She was recognized as “2011 Network Director of the Year” by NCHN.