John Roberts was appointed Executive Director of the Nebraska Rural Health Association on February 1, 2004. He has been involved in the association since its inception, and served on its board of directors for six years prior to becoming Executive Director.
“Really successful leaders truly are able to articulate a clear vision for their organization, for their hospital and for their communities.”
With over 38 years of professional experience in both healthcare and leadership development, John brings great value to rural health leaders.
“The most effective leaders have a great self-awareness of their own leadership.”
He currently serves as President of Midwest Health Consultants, Inc. a position he has held for the past 18 years. The firm has considerable expertise in the areas of healthcare administration, rural health care policy, strategic planning, association management and the implementation of hospital performance improvement activities such as the balanced scorecard, lean healthcare and values-based leadership. John also serves on the National Rural Health Association Board of Trustees.
“Effective leaders have really worked on developing. They just don’t leave it to happenstance.”
John received his designation as Lean Sigma Black Belt in 2009. He serves as a Lean Coach supporting clients through the implementation of the Lean concepts and tools in healthcare settings. John has developed leaders and managers in Lean Management concepts and tools, including the development and delivery of education and training to hospitals staff.
Prior to starting his own consulting firm, he was a lobbyist with the Nebraska Hospital Association for 12 years, was a Cancer Control Administrator with the Nebraska Department of Health and served as assistant administrator of a small rural hospital in western Nebraska for six years. He earned a Bachelor’s Degree from the University of Nebraska Medical Center in Health Services Administration and earned a Master’s Degree from Liberty University in Leadership Development.
Brant Couch is President of HealthSure, where he provides leadership for business development, programs and strategic account management. HealthSure is the program manager for RHIA, the Rural Hospital Insurance of America. For nearly 15 years Brant has worked closely with community hospitals to develop new and better ways to ensure their success.
“Leadership is one word, and that word is grit.”
Brant grew up in a small town in Central Texas, about an hour North of Austin. He is a fifth generation Texan, and most of his family is still resides in the area. Brant’s mom was a school teacher and his dad had a small insurance business. The Couch family was very involved in the community. In fact, Brant’s dad was mayor.
Brant majored in accounting at Texas State University, and upon graduation, went to work for Ernst & Young as a CPA. Along the way, he interned at a local hospital in the accounting department and worked part-time for the Texas Senate. After eight years with Ernst & Young, he was recruited by his father to help grow his independent insurance consulting and brokerage firm called HealthSure. 14 years later, HealthSure is a national firm that specializes in a program developed for rural hospitals in their hospital associations.
Brant has been married for 17 years. He and his wife have two beautiful daughters, ages 14 and 11.